I'm currently CEO of Automattic and a venture partner at True Ventures. I blog at Toni's Garage.

Some of the highlights of my career to date include operating one of the top 20 web sites in the world; running an exciting startup that got acquired by Yahoo; co-founding another exciting startup that got acquired by AOL; being named best startup CEO of 2007; starting the Yahoo Developer Network; getting Nick Hornby to publish his favorite playlist through us; co-developing 3D audio software that was put into lots of famous video games like Quake, Jedi Knight and Half Life; and giving Bill Gates a Virtual Reality demo a few months into my first job.

• Joined Yahoo through their acquisition of Oddpost.
  
• Helped integrate Oddpost's team and technology into Yahoo which later led to the launch of a new  version of Yahoo Mail which Walt Mossberg of the Wall Street Journal called "a major breakthrough", "radically easier to use" and "far superior to Gmail".
• Created the Yahoo Developer Network which allows third party software developers to use Yahoo as a platform for creating Yahoo-powered applications and services. Helped create open web services APIs for dozens of Yahoo properties including Search, Maps, Shopping and Mail. Signed up thousands of third party developers and applications to start a developer ecosystem around the Yahoo platform.
• Championed Yahoo's acquisition of Pixoria, makers of the popular Konfabulator desktop widgets software. Helped integrate the Pixoria team and create Yahoo Widgets which sparked the development of thousands of third party widgets and tens of millions of widget downloads in the first 6 months of its release.
  

• Wrote Oddpost's business plan, secured first customers (including Oracle Corp), created distribution channels and grew consumer subscription and enterprise licensing revenues.
• Launched the company at DEMO 2003, getting coverage in over 150 newspapers worldwide.
• Raised VC funding from Venture Strategy Partners and Draper Associates and grew company to 12 people and profitability (during the post dotcom crash).
  
• Negotiated Oddpost's sale to Yahoo (which landed us on the cover of Business 2.0).
  

• Raised VC funding from August Capital and brought together a team of engineers from Silicon Valley and music executives from various record labels.
• Launched online playlist sharing and digital music subscription service and attracted over 500,000 users based on grass roots marketing. The service generated average user sessions (30 minutes) and loyalty rates (40%) that were 3-4 times higher than competing music services.
• Signed up over 50 celebrity contributors, including well known writers and musicians like Nick Hornby, Radiohead, Joey Ramone, Ice-T, Nelly Furtado, Tricky and Paul Oakenfold. Secured high-profile PR coverage including CNN, the Wall Street Journal, LA Times, USA Today, Billboard Magazine and Time Magazine.
• Negotiated industry first distribution agreements for digital music subscriptions with 10 leading independent record labels (including TVT Records, Matador Records and Beggars Banquet).

• Joined Aureal through their acquisition of Crystal River Engineering and served on their executive staff during growth from 30 to 140 employees.
• Created the A3D API and got leading game developers to adopt it in over 100 video games, including a string of #1 hits: Jedi Knight from Lucas Arts, Quake III from id Software/Activision, Unreal from Epic Games and Half-Life from Valve. Worked with Microsoft who used A3D as the blueprint for DirectSound3D in Windows.
• Helped define Vortex, a line of advanced PCI audio chips and soundcards that brought HiFi-quality A3D sound to PCs. Implemented national and international Vortex product launches and supported sales growth to $12 million per quarter. Vortex based soundcards like the Diamond Monster Sound won dozens of editor's choice awards and product shootouts.
• Closed multi-million dollar A3D licensing deals with ATI, Cirrus Logic, Diamond Multimedia, Oak Technology, Rockwell and S3, and helped close Vortex chip sales with Compaq, Dell, HP, Micron, NEC and Sony.
• Created Aureal's marketing department, including Marcom, PR, developer support and application development teams. Represented Aureal as the primary spokesperson to technology analysts and media, as a speaker at gaming and technology conferences, and as a lead witness in a patent defense trial.

• Joined CRE founder Scott Foster to help advance the development of the NASA-commissioned Convolvotron, the world's first real-time binaural audio rendering system. The Convolvotron's massively parallel DSP engine was capable of digitally processing sounds in the exact way humans perceive them in the real world, including modeling of sound waves as they travel through walls, the atmosphere and the outer ear structure.
• Co-developed 3D audio API and real-time geometry processing engine (C/C++, Windows/UNIX) that allowed 3D simulation developers to synchronize interactive audio events with 3D graphics rendering engines.
• Co-developed client/server software (C/C++, Windows/UNIX) to integrate 3D audio rendering into over a hundred high-end virtual reality and visual simulation systems, including NASA and Air Force training simulators, Disneyland VR rides and digital art installations at the New York MOMA.
• Helped expand CRE technology and products into various vertical markets including pro audio, game consoles, government contracts and amusement parks to grow the company to 14 people and $3 million in annual sales.
• Helped cost reduce the CRE technology from $20,000 digital audio servers into $10 DSP chips, which led to acquisition proposals from several multimedia companies.